I went to Alexis Ohanian’s women’s-only track event. It was exactly what I expected from a tech millionaire.

This was my first time at Ichan Stadium, and I was impressed with how Athlos used the space. The columns were lit up with pink and purple lights, creating a futuristic aura. The track was also lined with flashy strobes and light panels.

There was a digital backdrop leading into the venue with the names of the athletes running across it. Immediately, I thought to myself, this is the type of track meet a tech founder would host.

Just like everything tech-related, this event came at a cost. Ticket prices ranged from $50 to $500. I missed the chance to nab the cheapest ticket because the website glitched and wouldn’t complete my transaction. I was annoyed. It almost felt like Athlos didn’t want my money — or maybe it wanted more.

I ended up purchasing an $80 ticket at the door. For comparison, the USATF NYC Grand Prix, a separate notable track event hosted at the same stadium, charged $70 for its most expensive VIP tickets this season.

Still, I think the prices were reasonable, considering everything Athlos offered.

Everyone in the stands received synchronized LED wristbands that lit up to create constant movement. This small but impactful technology helped give the event even more of a concert feel. It was a nice memorabilia as well.

I also spotted Grammy-nominated rapper Flavor Flav, who Ohanian joined to help pay US Olympian Veronica Fraley’s rent during the Paris Games. I wondered which other big names were in the audience and would’ve loved to see them highlighted on the jumbotrons between the races.

Music at a big track and field event isn’t uncommon, but a stage on the side of the track at the 50-meter mark with a DJ and MC is.

Athlos had six track events with 20-minute intermissions between each race. During those breaks, DJ D-Nice played music that had almost everyone on their feet. I even had to take off my blazer because I was sweating so much from dancing. This was the highlight for me.

Then Grammy-winning artist Megan Thee Stallion ended the night with a full-out performance. I left the stands early to avoid the mass exit, but I could hear the show from the media area outside the stadium.

It doesn’t look like Ohanian held back any funds, but I was most disappointed with the WiFi service. Especially since the event felt so hi-tech and had a major internet service provider as a sponsor.

I couldn’t catch a strong enough signal in the stands and thought it might’ve just been my phone service. But even in the press area, I struggled to catch a strong connection while logged into the network.

Me and another media person were left standing in the mixed zone, asking each other, “What happened to the WiFi?”

When I spoke with the 100m Athlos winner, Marie Josée Talou-Smith from Ivory Coast, she expressed exactly what I felt. She said the event was no-pressure and that she was glad to be able to show up and just enjoy the moment.

The meet felt more like an end-of-the-season celebration than a competition. This reinforced the idea that it didn’t really matter who won, which might’ve been the point, but I’m not sure if it’s a good one.

Organizers didn’t even bother posting the results on the website during or directly after the races. Talou-Smith ran a 10.98. I’d love to see Athlos maintain its joyfulness while maintaining the competitive nature of the sport.

Ohanian promoted Athlos as this blend of speed and sound, but it didn’t always merge.

During the races I watched, the highly anticipated walkout songs barely played since the announcer couldn’t be heard over the music. And when the winners walked onto the stage to be crowned and interviewed, I had trouble hearing the conversation. But I did enjoy seeing them dance and celebrate their wins.

Overall, it’s fair to say there hasn’t been anything like Athlos in track for men or women. It was innovative, entertaining, hype, and totally worth my time. I could see a lot of the tech venture capital wheels spinning throughout the event. And it’s all happening at a time when track and women’s sports are appearing more lucrative

World Athletics became the first international federation to award prize money at the Olympics. Then, a week before the Athlos meet, the Diamond League announced its increase in cash prizes. At the same time, the WNBA just had its most-watched regular season in 24 years.

It looks like there’s money to be made working with female track athletes, and Ohanian plans to cash in.