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The 15 companies business students around the world most want to work for

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Apple ranked No. 1 on the new ranking from Universum using business student responses.

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  • Business students worldwide think it would be great to work for Apple, Google, or JPMorgan Chase.
  • They were at the top of an ideal employer list according to business students in different countries.
  • Deloitte ranked the highest among the Big Four companies, coming in at No. 4.

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Universum, an employer branding specialist, used feedback from thousands of business students from around the world to see where they really want to work. It’s part of its World’s Most Attractive Employers results.

“We asked these groups of future talent to provide insights into the company characteristics they find most attractive in a potential employer, as well as who they perceive to be their ideal employer,” Universum said.

With the hiring rate continuing to be lower than it was before the pandemic, college students may find job searching challenging when they start looking for postgraduation jobs.

Some business students find Goldman Sachs, Morgan Stanley, and BMW Group attractive employers to work for, based on the top 15 in Universum’s ranking based on business students in different countries.

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Universum surveyed students from September 2023 to part of 2024, although the survey collection period wasn’t the same for each of the nine countries participating. The survey asked students to list up to five ideal employers, and the ranking is based on the most commonly listed ideal companies for business students. Canada, the US, and India were just three of the places surveyed.

A few companies in the top 15 of the ranking based on business students held the same rank as last year. That includes the top three: Apple, Google, and JPMorgan Chase. All four Big Four companies made the top 15, with PwC coming in at No. 11 and Deloitte at No. 4.

Below are the top 15 companies that business students from different countries said they want to work for.

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15. BMW Group

A person working with a BMW Mini Countryman at a BMW Group plant



Jan Woitas/picture alliance via Getty Images


2023 rank: 15 (no change)

14. McKinsey & Company

People walk by the McKinsey & Company logo at an event



Davide Bonaldo/SOPA Images/LightRocket via Getty Images


2023 rank: 13 (down 1)

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13. Mercedes-Benz Group

Ola Källenius of Mercedes-Benz next to a vehicle at a conference



THOMAS KIENZLE/AFP via Getty Images


2023 rank: 12 (down 1)

12. Morgan Stanley

James Gorman, executive chairman of Morgan Stanley, holding and talking into a microphone while sitting in a chair

James Gorman, executive chairman of Morgan Stanley

Hou Yu/China News Service/VCG via Getty Images



2023 rank: 14 (up 2)

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11. PwC (PricewaterhouseCoopers)

The PwC logo



Matthias Balk/picture alliance via Getty Images


2023 rank: 11 (no change)

10. EY (Ernst & Young)

People outside Ernst & Young



Jack Taylor/Getty Images


2023 rank: 9 (down 1)

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9. KPMG

A person by KPMG



Liam McBurney/PA Images via Getty Images


2023 rank: 10 (up 1)

8. L’Oréal Group

Nicolas Hieronimus, CEO of L’Oréal

BRENDAN SMIALOWSKI/AFP via Getty Images



2023 rank: 8 (no change)

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7. Goldman Sachs

Goldman Sachs display



Emanuele Cremaschi/Getty Images


2023 rank: 7 (no change)

6. Amazon



Dilara Irem Sancar/Anadolu via Getty Images


2023 rank: 4 (down 2)

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5. Microsoft

Microsoft



RICCARDO MILANI/Hans Lucas/AFP via Getty Images


2023 rank: 5 (no change)

4. Deloitte

Deloitte



Aleksander Kalka/NurPhoto via Getty Images


2023 rank: 6 (up 2)

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3. JPMorgan Chase

JPMorgan Chase



Michael M. Santiago/Getty Images


2023 rank: 3 (no change)

2. Google

Google



Justin Sullivan/Getty Images


2023 rank: 2 (no change)

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1. Apple

Apple CEO Tim Cook

Apple ranked No. 1 on the new ranking from Universum using business student responses.

Justin Sullivan/Getty Images



2023 rank: 1 (no change)

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