American Eagle issued a simple statement Friday after critics sounded off about their campaign featuring Sydney Sweeney.
The ads sparked backlash from online trolls that felt they was oversexualized. Some claimed American Eagle put too much focus on Sweeney being white, blonde, blue-eyed woman in what one called “Nazi dog whistles”
They re-stated the campaign’s tagline — the very line that seemingly jolted their haters.
“‘Sydney Sweeney has great Jeans’ is and always about the jeans,’” they wrote on Instagram.
BEVERLY HILLS, CALIFORNIA – MARCH 14: Sydney Sweeney attends the 35th GLAAD Media Awards – Los Angeles at The Beverly Hilton on March 14, 2024 in Beverly Hills, California. (Photo by Joe Scarnici/Getty Images for GLAAD )
The sultry ad focused on Sweeney’s figure. In one clip, Sweeney seems to make a play on the words ‘jeans’ and ‘genes.’
“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,” she says. “My jeans are blue.”
American Eagle’s statement was short and direct.
The brand made it clear they fully support Sweeney and the message of the campaign, and brushed off the backlash without flinching.
“Her jeans. Her story,” the social media post read.
They reiterated that the criticism didn’t sway their perspective at all and unapologetically stood their ground.
“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way.”
They put the matter to rest by closing off with the message, “Great jeans look good on everyone.” (RELATED: Critics Attack Sydney Sweeney Over New Endorsement Ad. Everyone’s Missing Big Picture)
Sweeney has yet to issue a response or statement, seemingly choosing to ignore the critics attacking her on social media.
