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I went to Red Lobster and saw why the chain has struggled — and what it could change

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The reporter outside a Red Lobster in Maryland.

Alex Bitter/Business Insider



  • Red Lobster says that it will emerge from bankruptcy later this month.
  • Now, the chain has to find a new strategy to bring in customers that’s not just endless shrimp.
  • I visited a Red Lobster restaurant in the Washington, DC, area to see what dining there is like now.

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Over the past several years, restaurant chain Red Lobster has gotten attention for one thing: the promise of endless shrimp.

As recently as last year, diners could pay $20 for all of the shrimp they could eat. But while customers loved it (maybe too much), the deal led to losses for Red Lobster’s former parent company.

The chain filed for Chapter 11 bankruptcy in May, but Red Lobster says that it’s now on track to emerge this month from bankruptcy with new ownership, a new CEO, and fewer locations. It just has to figure out a strategy to win customers back — and make money this time.

I visited a Red Lobster outside of Washington, DC, to see what dining there is like and what the chain needs to change going forward. Here’s what I found:

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I visited a Red Lobster in Waldorf, Maryland.

A Red Lobster restaurant in Maryland.

The entrance to the Red Lobster.

Alex Bitter/Business Insider



This Red Lobster is located right off of a major highway, about a 50-minute drive from the center of Washington, DC.

I arrived at the restaurant a little after 11 a.m. on a Wednesday.

The hostess stand at a Red Lobster restaurant.

The host stand at the entrance to the Red Lobster restaurant.

Alex Bitter/Business Insider



The restaurant was empty, which wasn’t surprising given that I showed up just after opening time on a weekday. While no one was at the host stand when I walked in, an employee appeared a few seconds afterward and showed me to my table.

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Red Lobster’s nautical decor was everywhere.

Nautical-themed decor at a Red Lobster restaurant

Anchors and other nautical motifs are all over Red Lobster.

Alex Bitter/Business Insider



Red Lobster’s restaurants have long resembled coastal communities where fishing and lobstering dominate. A 2011 remodel of the restaurant chain’s stores drew inspiration from Bar Harbor, Maine, and added everything from ship lanterns to Adirondack chairs to the restaurants.

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Red Lobster’s dining room was a little worn and dated.

The interior of a Red Lobster restaurant in Maryland.

The dining room at Red Lobster was dark.

Alex Bitter/Business Insider



Seaside decorations aside, the dining room included a lot of dark wood. It made me feel like I was at a Midwestern supper club in the 1970s.

The edges of the tables and booths were scratched and dinged, too.

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I started looking at Red Lobster’s extensive menu once I was seated at my booth.

The reporter's table setting at a Red Lobster restaurant

There was the main menu and another just for drinks.

Alex Bitter/Business Insider



The menu offers different specials depending on the day of the week. Monday’s special is endless shrimp, which costs $25, according to the menu I saw.

I ordered the Sailor’s Platter to try Red Lobster’s shrimp.

A menu at Red Lobster

Red Lobster’s menu includes dozens of choices, from Lobster Flatbread to shrimp.

Alex Bitter/Business Insider



While I first considered a steak-and-lobster daily special, I had never tried Red Lobster’s shrimp. After my server recommended the Sailor’s Platter, which contains two kinds of shrimp and some flounder, I ordered that.

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My server brought some Cheddar Bay biscuits to my table after I ordered.

A Cheddar Bay biscuit on a plate at Red Lobster.

A Red Lobster Cheddar Bay Biscuit.

Alex Bitter/Business Insider



The four biscuits were complimentary — and very warm.

The biscuits were one of the highlights of my visit.

The reporter holds half of a biscuit at Red Lobster

The Cheddar Bay biscuits didn’t last long.

Alex Bitter/Business Insider



Besides being warm, you could taste the cheese.

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After about 15 minutes, my main course arrived.

The Sailor's Platter at Red Lobster

My Sailor’s Platter came with tartar sauce and cocktail sauce.

Alex Bitter/Business Insider



My Sailor’s Platter came with a side. I upgraded mine to Bacon Mac & Cheese for an upcharge.

The popcorn shrimp reminded me of food I’ve had at fast-food restaurants.

Fried shrimp at Red Lobster

The Popcorn shrimp were one of two fried items that I tried.

Alex Bitter/Business Insider



While tasty, these reminded me of shrimp that I’ve had at Popeyes, Long John Silver’s, and other fast-food chains.

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I like the shrimp scampi better.

Shrimp at Red Lobster

The shrimp scampi came in their own dish.

Alex Bitter/Business Insider



These were my favorite of the two kinds of shrimp.

The fried flounder was nothing special.

Fried flounder at Red Lobster

The fried flounder from Red Lobster.

Alex Bitter/Business Insider



The flounder was better with some of the tartar sauce.

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The Bacon Mac & Cheese was rich.

A side serving of Bacon Mac & Cheese at Red Lobster

The Bacon Mac & Cheese came with real bacon.

Alex Bitter/Business Insider



The Mac & Cheese was creamy, though after a few bites, it was a little too rich for me.

I also ordered a Mango Iced Tea.

Mango sweet tea at Red Lobster

The tea came sweet by default.

Alex Bitter/Business Insider



My server noticed I was running low on my first tea and brought me another before I even asked.

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I finished my platter, and the service was so swift, my plate was gone before I could snap a photo.

The reporter's table toward the end of his visit to Red Lobster.

Just some of my Bacon Mac & Cheese remained.

Alex Bitter/Business Insider



With tax and a tip, I paid about $35 for my lunch.

I was full after the platter and had trouble imagining what eating dozens of shrimp here would be like.

After paying, I took another few minutes to appreciate all the nautical decorations.

Framed black-and-white photos of lighthouses hang above booths at Red Lobster.

Photos of lighthouses hanging in Red Lobster.

Alex Bitter/Business Insider



These two photographs hung over the booths next to mine.

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Overall, the food was okay, but I don’t feel like I have to rush back to Red Lobster.

The reporter with a skeptical face outside a Red Lobster restaurant in Maryland.

The reporter outside Red Lobster after his meal.

Alex Bitter/Business Insider



The Red Lobster that I visited felt worn, dark, and could use a renovation. And while the biscuits were great, the other food was nothing amazing.

On the bright side, the service was fast and friendly — something that can be tough to find even at much more expensive restaurants. (The fact that I showed up at midday on a weekday might have helped.)

Diners are looking for good deals these days thanks to the lingering effects of inflation. Some are even looking to sit-down chains instead of fast-food restaurants due to cost.

If Red Lobster can come up with a more exciting, tasty menu and give their stores a facelift, the chain could be poised to take advantage of that environment.

Do you work at a major restaurant chain and have a story idea to share? Reach out to this reporter at abitter@businessinsider.com

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